Last Thursday and Friday, our AC4D class participated in a design boot camp. The two days provided a quick way to experience the design process from start to finish. We focused on this year’s theme of education and explored three phases–Ethnography, Synthesis, Prototype–which we’ll drill into with much more depth as the year progresses.
Chuck, Eli, and I teamed up to research college students who work while going to school. We had about 90 minutes to conduct interviews and gather as much data as we could during the ethnography phase. The three of us went to the University of Texas and Austin Community College campuses to talk with students. In total, I think we interviewed about 14 people. Not statistically significant by any means. On top of that, our results were probably more skewed because the semester hadn’t started yet. We came back with lots of notes and photos but weren’t very confident we’d have much to go on.
However, as we processed our research and started to synthesize it, we discovered some surprising insights we didn’t notice in the moment as we were speaking with students. (And we also developed a whole new list of questions we wished we could have explored!)
Ultimately, the storyboards and sketches we prototyped by the end of boot camp on Friday wasn’t anything we could have anticipated on Thursday morning. I’m not saying it’s an idea we’d actually be able to produce and sell–or that there weren’t other ideas we toyed with–but the process did help us identify some new insights and opportunities.
And more importantly, the boot camp reminded me that it doesn’t really matter where you start. The important thing is to start. Somewhere. And to be open to where the messy, iterative process will lead.